Property Web Platform

Bond Woodhouse is a chartered surveying firm, specialising in commercial property acquisition. The property specialists were struggling to appeal to their target market, due to an antiquated website and outdated brand that failed to resonate with their audience.

The previous website added very little value to their business, users did not have the facility to search for commercial property and therefore was not able to turn visitors into leads.

London based, Bond Woodhouse approached Calm with information about their business strategy and marketing goals. The task was then to redesign a user-friendly website and modernise their brand, with strict instructions to retain elements of Bond Woodhouses’ original logo.

The structure of the website was built to easily guide a website visitor through their search for a commercial property, step by step, with custom built functionality called “Find Your Space”. This search process was mapped out by working diligently with Bond Woodhouse to understand their customer buyer behaviour and buying cycle.

From here, Calm was able to devise a number of solutions, before deciding on which method would allow for the greatest user experience and which would most likely convert visitors into leads (and ultimately customers).

Whilst designing the site, the team ensured that the new brand took prominence in the design and overall tone of the website. This was of utmost importance to Bond Woodhouse, ensuring that their target market was always at the forefront of the entire user interface design.

Calm presented Bond Woodhouse with a modernised online presence, that showcased the high end, commercial nature of their properties, whilst balancing a professional yet approachable feel.

The website utilised a bespoke built search feature, with a custom designed interactive map, making it simple for website visitors to search for their ideal commercial properties.