Clear navigation is key for an eCommerce website. Within the rebuild of Dot Com System’s new website, we made finding products easier for the user.
Dot Com Systems originally had a website that had some of the functionality of an eCommerce store. Despite the user interface & design, though outdated, looking at the part - none of the functionality worked. At best, the system worked solely as a brochure for products. The design had aged over the years, with the container reflecting a much older selection of breakpoints than what’s available on modern devices and screens. There was no mobile version of the website. The backend was confusing and ultimately linked to a wholesaler. The banners and advertisements were inconsistent and broken in most cases.
Early in 2022, DotCom Systems approached Calm Digital to develop a new website. The customer stated that there were several issues with their existing website and that it needs to be addressed in a new website.
Our solution was to address the issues mentioned by the customer, it was decided to create a new website entirely. The current website had so many issues that fixing it was not a viable option, and it was necessary to start from scratch.
To create a new website, the team began by generating designs for a brand new eCommerce site. The designs were created to include all the necessary functionality for an eCommerce website, such as categories, products, filters, checkout, user profiles, and enquiries. Additionally, a content management system (CMS) was integrated to control the backend and make it easy for the customer to manage the website.
To optimise the new website, the team also made sure it was optimised for SEO purposes. This means that the website was designed and built with search engine optimization in mind, including things like meta tags, title tags, and structured data. This will help the website rank higher in search engine results, making it easier for potential customers to find the website.
In summary, the team took the action of creating an entirely new website, with a fully functional eCommerce system, optimised for SEO and mobile-friendly design to address the issues mentioned by the customer. This will help to improve the customers' experience and increase the chances of converting visitors into customers.